A DATE WITH DESIGN:
Welcome to "A Date With Design," a new feature on the blog dedicated to introducing & showcasing local and online entrepreneurs & small business owners, but more specifically, their thoughts about the impact of graphic design in their businesses. The goal is to show how graphic design plays a role in each business and industry, as well as how it can benefit a client in unique and various ways. Everyone featured is asked the same six questions.
Let's get this party started...
INDUSTRY: Event Planning & Management
FEATURING: WellsGarbe Productions (WGP)
WPG is an Ottawa and area event planning and management company focusing on event planning from start to finish for corporate functions, vendor expos, trade shows and fundraisers.
WPG continue to be inspired by the desire to bring local small businesses together in various event formats. Their goal is to showcase local business people in unique, niche, trendy yet affordable events so that they have the opportunity to grow their businesses and reach more people.
What is the role graphic design plays in your business?
For our business, graphic design plays an important role as we have several brands that require a unique identity but at the same time we are trying to preserve the common look and feel that WellsGarbe Productions wants to have for each show. Graphic design can play a significant role in ensuring that our needs are met. We require creative designs for each of our brand logos, as well as customized graphics for social media feeds, marketing and promotional material and other collateral for each of our shows.
Do you think it's important to invest in quality graphics? If so, why?
Definitely! Our logo is the first thing that our clients see and associate with for each show. We invest in quality graphic design to ensure that the logo for each brand is an accurate reflection of each show we produce and one that stays in people’s minds. We want our clients and customers to be able to see our logo and immediately know it’s a WellsGarbe event.
If you could learn to do a portion of your graphics yourself (DIY)
while still maintaining and elevating your brand, what would you most like to learn?
If I could learn to do our own graphics, I would want to do just the simple things like revising or updating an existing banner (i.e. with new dates and times); taking our existing logo and creating new promotional flyers or postcards. Simple things - but I would leave the creation of logos or designs from scratch to the pros!
If you could provide advice regarding graphic design/branding to someone
starting a business in your industry, what would you tell them?
Hire RACHELA ! (True story). Ha ha! No really, hire a professional to get you started. Having a professionally-designed logo and starting pieces allows you to put your best foot forward right from the start. Do your homework when choosing a designer, and make sure they have the experience and the know-how to get you what you need.
What are some exciting projects or events coming up that you want us to know about?
WedCycle is fast approaching! Join us on October 18, 2015 for an event with a fun new twist to planning, purchasing and preparing for your big day! By keeping new & gently used wedding decor out of landfills, WedCycle promotes upcycling & recycling to save BIG. Check here for more info!
Our repertoire of events has grown significantly since WGP was first established in 2013, however we continue to focus on supporting and promoting Ottawa and the area's local small businesses through our many vendor events. Our clients are always looking for vendors and exhibitors and we are constantly on the lookout for amazing local businesses. Our upcoming events can all be found on www.wellsgarbe.com.
Tell us more about your business. Don't forget to include your contact info so people can find you!
All WGP events feature a charitable component. We have a strong network of strategic partners that allow us to be creative, forward thinking, innovative and on point.
Other services include;
-consults on vendor referrals, store/boutique and vendor matching
-specialty or industry specific trade shows and expos
-logistical planning, coordination, communication and supervision of multiple event and trade show suppliers during the load in and load out process
-day-of private function event management (so you can actually enjoy your large luncheon or dinner with your friends and colleagues)
-community BBQs/marketplace/flea market implementation, coordination and execution
Cheryl Wells | 613.219.6287 | firstname.lastname@example.org
Earleen Garbe | 613.282.2323 | email@example.com
With design always in mind,
ps. Want to jazz up your design skills? Feel free to sign up for the FREE 10-Day Design Challenge and/or the FREE mini course here: http://www.butterandhoney.net/design-school/