CROWDSOURCING FOR LOGO FEEDBACK
Designing your own logo has been a huge topic of conversation on facebook and the twitterverse as of late. I am seeing more and more posts where people are crowdsourcing opinions and feedback on the design of their DIY logo. While I think it's great that there are so many people willing to offer feedback, there are a few things that I feel need saying about this process. These points may give you some perspective on the feedback you receive - what to take seriously and what can be taken with a grain of salt.
Many of the people whose opinions you are asking are non-designers just like you. Their opinions are not based on best design practices, market research, understanding file formats, experience, or having a clear understanding of your business and objectives.
It's a slippery slope when you ask for mass opinions. You are rarely going to get everyone to agree on the same option. This usually means you are left with a wide variety of votes across the board, and this can quite possibly be even more confusing in your attempt to narrow down your best choice.
This also leads to people who are not designers offering their opinions and providing feedback that is detrimental to your brand, as well as having vastly opposing opinions. This often leads to wondering whose opinion you should trust, if at all?
But by far, the worst thing I see (and I see it quite often) is when someone asks for opinions on his or her logo and the feedback provided only serves to stroke his or her ego. In this situation, people are just being nice. Which might seem nice, except instead of offering constructive criticism and useful suggestions, the DIY designer receives a thread full of variations of "It looks great!" - when in reality, the logo might be downright unusable, brings down the perceived quality of the brand & its objectives, is unprofessional, and/or in absolutely the wrong format.
Now, I'm not saying you shouldn't design your own logo or get opinions from your peers, but you should take into consideration who may or may not be qualified to provide proper feedback. If someone is a legit designer, or has extensive experience in advertising & marketing, and possibly even business strategies, I would value their feedback more than the rest.
But more importantly, the first thing you need to make sure of is that your logo is designed correctly from the very beginning whether you do it yourself or have it outsourced.
In my next blog post, I will talk about a few must-haves when it comes to creating your own logo (one of which is that your logo should always be designed as a vector). Stay tuned!
With design always in mind,
ps. If you are interested in learning more about graphic design, I would love to invite you to take my FREE DIY MINI COURSE especially for non-designers! If you want to learn how to make your graphics more professional and eye-catching, this course is for you.