I'm super excited about 2015, both in my business and personally! 2014 was a great year for growth, changes, new experiences, setbacks, friendships, challenges, and learning.
One of the most exciting things that happened in my business was having my first intern. Not only was it a major learning experience for her, it was for me as well. I realized that I genuinely loved teaching, guiding and mentoring. I loved giving her direction, then seeing the designs she came up with. I loved being able to help her finesse her work with my skilled eye for a polished and professional end result.
It was so amazing to work with someone else on design projects and have someone else accompany me to client meetings, hear their feedback and help me brainstorm. In April of 2015, I will have another intern under my wing and I honestly can't wait. I currently have 2 part-time assistant's - my first intern and my future intern. They're both amazingly talented and I'm truly lucky to have them by my side!
I've also been working on some exciting packages for 2015 - packages that will be tailored specifically to small businesses and retail stores to help them with their yearly promotional calendars. I know that often times as business owners, we rarely take the time to sit down and plan the next 6 months of promotions. The best money I ever spent was in hiring someone to walk me through and guide me in planning my calendar. Having a dedicated time scheduled with someone who would keep me accountable was exactly what I needed. Kind of like a personal trainer. No backing out, no finding something else to do, and no excuses. I'm lucky in that I can design my own promotional items, so this got me thinking... I want to help other businesses plan their promotional calendars by offering a 2-hour laser-focused strategy session where we plan out the next 6 months, as well as the designs to accompany each promotion. The package will consist of your choice of available design pieces to complement the promotions, which will ensure consistency elevating your brand, creating trust and increasing awareness and revenue. I'm just putting the finishing touches on the package now, but if you can't wait and want to hear more, please feel free to book a Free Design Consult. I'd be happy to explain it in further detail.
Once I launch that package, I will be working on a few more geared to online businesses, social media packages, as well as logo and rebranding packages. Plus, there's always the option to create a fully customized package of your own. But let's not forget, the most flexible of all my options is the 10, 20 or 40 bundled hours or subscription packages. Both of those options greatly reduces the hourly rate and allows you to use your hours for any design project that may arise.
To discuss customized packages, or if you don't know what option is right for you, please feel free to book a Free Design Consult and I can help you make the best decision for your needs.
In 2015 I want to help more business owners realize they too can have a professional, custom-designed, cohesive brand. I realllllly dislike seeing good businesses with bad design. It hurts my heart. My goal is to make it as easy, fun and transparent as possible. I want you to be proud of your brand. I want you to show it off and shout it from the rooftops. I want it to reflect the awesomeness of the business you've poured your sweat, blood and tears into. I want to help with your design needs so you can continue doing what you're good at. I want you to focus your energy on making your business the best it can be - not worrying about what program to use or spending hours upon hours designing something on your own.