YOUR LOGO & THE ISSUE OF TRANSPARENCY
If any of the following statements applies to you, this is required reading:
- You are asked to provide your logo for sponsorship placement but you only have a JPG.
- You want to put your logo on an ad but you can't figure out how to remove the white box.
- People keep asking you for an EPS file but all you have is a JPG.
- You are creating your own logo.
- You are getting a logo designed by someone willing to do it very inexpensively.
Have you found yourself wondering why you can't get the white box from around your logo or why other people's logos have that ability? Or why some people can change certain colours on their logos to fit certain situations, but you can't? And why do people keep asking for an EPS version of your logo?
THIS IS ESPECIALLY IMPORTANT FOR SPONSORSHIP PLACEMENT: When you are asked to provide your logo, the designer is looking for the EPS version so she can maintain the professional look and feel of the ad or design. When you fail to provide an EPS logo, you are ultimately causing an issue in the overall consistency of the design. Let's say all the other sponsors provide an EPS and you do not, yours will be the odd man out potentially making the ad appear less professional.
In the image below, you will see how EPS logos appear on a background, as well as how the colours in the logo can be changed to fit a specific purpose. In this case, they were changed to all white to fit the overall look and feel of the ad. You can also see how the JPG colours can not be altered and maintains a white box.
Now, here's an example of how an EPS logo looks when you select each element. As you can see, there are points and outlines, which allow the colours, size, and proportions to be altered without affecting the integrity of the design. That's the "math" I was referring to in my previous post where I explained EPS in greater detail.
And the image below is what a JPG looks like when you select each element. As you can see, it chose the whole thing and that's because it's only one element now. It's no longer editable and it's no longer many parts. Same goes for a PNG except a PNG has the ability to maintain a transparent background.
EPS LOGO ON A BACKGROUND: In this next image of the EPS logo on a background/ad, you will notice that the colours can be altered, there is no white background, and when you zoom in, you can see how smooth and clear the lines are. That's because this is a vector image, which means you can enlarge or reduce it as much as you want and it will still maintain it's shape.
JPG ON A BACKGROUND: Now here is what a JPG looks like placed atop an image or background. You will notice there is a white box around it. This can not be removed. The other thing to note is that when enlarged, you can see how it loses it's smoothness. It becomes pixelated. This is referred to as a raster image. Not a vector.
PNG ON A BACKGROUND: Lastly, our final image below is of a PNG file overtop a background image. You can see how there is a transparent background but also when zoomed in, you can see how the lines are jagged and blurry just like the JPG.
**Please note: You can not turn a JPG into a PNG file just by changing the file format extension. You must do so originally from an EPS/Vector file. If you save it from a JPG format to a PNG, your PNG will still have the white background.
I truly hoped this explanation with accompanying images helps you to better understand file types and why an EPS version of your logo is so important. I can't stress that enough.
If you would like to turn your logo into an EPS, please don't hesitate to contact me here for a consultation.